From Ads to ROI: How to Build a Full-Funnel AI Growth Engine

Most DTC marketers are stuck juggling disconnected tools, bloated workflows, and campaigns that cost more to run than they return. In the AI era, it's no longer enough to simply run ads and hope for conversions—success demands end-to-end systems that unify strategy, execution, and ROI intelligence.

In this live Q&A, performance marketing leader Jiang Yu joins Glue to explore what a modern, full-funnel growth engine actually looks like—and how AI is rewriting the rules. Drawing on years of experience driving multi-channel performance across APAC and global brands, Jiang will unpack the key bottlenecks facing DTC teams and share how AI-native thinking can create compounding growth advantages. Whether you're a solo marketer or leading a full growth team, this session will give you clarity on how to make every campaign count.

Virtual Q&A Deepdive
August 19, 2025
9:00 AM PT / 12:00 PM ET

• Why traditional campaign workflows are breaking—and what to do instead
• The 3 principles behind AI-powered marketing flywheels
• How top-performing teams reduce planning and execution cycles by 80%
• Where AI delivers the highest leverage across the AARRR funnel

About the Speaker: Jiang Yu

Jiang Yu is a seasoned growth and performance marketer with deep experience spanning product marketing, MarTech, and digital campaign execution. He’s led high-impact marketing initiatives at Trip.com and TongCheng Travel Group, where he drove millions in revenue through paid media, SEO, and omnichannel campaigns across Asia-Pacific. With a unique blend of data fluency, creative strategy, and product-minded thinking, Jiang excels at turning marketing chaos into scalable, predictable results. His recent work centers on building efficient, AI-powered marketing systems that turn lean teams into full-funnel growth engines.